Entrepreneur psychologist changing Honduras’ business culture

January 04 13:54 2023
By: Katlen Giraldo

Miami, FL – Central America is experiencing a renaissance in various aspects. The technology of social platforms, the recovery of the tourism sector and young entrepreneurs educated in the US are leading a new day for countries like El Salvador, Guatemala and Honduras.

In Honduras, Xenia Croasdaile is breaking schemes and introducing new ways of operating multinationals. Croasdaile is leading across industries, she is often referred as the Honduran Elon Musk for her ability to run companies in different markets.  Croasdaile leads three multinational business Servicentro El Porvenir, Dulce Hogar and Fine Woods. Each company is leading the way in retail, interior design, and hospitality.

“Honduras is becoming a hub for production and technology, we have been able to show investors that providing a quality product, treating employees as shareholders and creating an outcomes based culture is a winning formula for Honduras’ private sector,” says Croasdaile.

Croasdaile’s portafolio of companies has increased in value by 35% in the last three years according to independent auditing an impressive accomplishment given the pandemic’s impact on Honduran’s economy.

Perhaps Croasdaile’s success is due to her background as a business psychologist. Croasdaile, a licensed psychologist, has employed strategies based on business attitudes and consumer psychology to grow her businesses. She is considered a pioneer in Honduras for having incorporated mental health benefits for her more than 400 employees. Her business plans big and small incorporate phycological principles with the objective of creating sustained processes of production.

“As business leaders we are not only supposed to get the most output from our employees but also help them grow by investing in their mental health, their physiological health has proven to be more important than investing in skill trainings,” explains Croasdaile.

The key to success in this millennia seems to be focused on more than just skills and aptitude but also workers’ ability to think and grow. This new approach to business growth in central America is getting a warm welcome with 48% of CEO’s being under 40 years old and educated in the United States. Croasdaile is a graduate of South University in Florida.

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