Reckitt Benckiser partners up with Shopee to hold “Super Brand Day” event

October 08 22:55 2018
The ‘Super Brand Day’ event, offering up-to-70% discounts

October 8th, 2018 – Bangkok – Reckitt Benckiser and Shopee have joined hands organizing the ‘Super Brand Day’ event, offering up-to-70% discounts on products from 10 famous brands, including Enfagrow, Durex, Dettol, Veet, Scholl, Finish, Vanish, Airwick, Shieldtox, and Brasso. The promotion also includes 10% cashback and Apple iPad giveaway (worth 11,290THB) for the top spender. The campaign, which will be held under the concept “Healthier Lives, Happier Homes,” will be live from 3rd – 9th October 2018.

Mr. Faraz Siddiqui, E-Commerce Director, Marketplace, of Reckitt Benckiser Healthcare Manufacturing (Thailand) Co., Ltd., stated that Reckitt Benckiser, the world’s leading manufacturer and distributor of consumer and health products, has partnered up with Shopee, the leading eCommerce marketplace in Southeast Asia and Taiwan, to introduce the campaign “Super Brand Day” which includes more than 10 leading brands such as Enfagrow, Durex, Dettol, Veet and Scholl listed online with up-to 70% discounts, 10% cashback, and a chance to win an Apple iPad as a biz price for the top spender. Moreover, the campaign includes getting free shipping for all orders to fit the lifestyle of new-generation online shoppers.

Mr. Siwakorn Siriwongpanupong, Business Development Division Chief of Shopee (Thailand) Co. Ltd., said, “Shopee is delighted to be a partner of Reckitt Benckiser to launch the Super Brand Day campaign. This collaboration brings online shopping experience to a whole new level by transforming the whole Shopee application into Reckitt Benckiser’s theme for 24 hours on the 9th of October. Special promotions and deals will the available to users through Reckitt Benckiser official shops in Shopee Mall.We believe this partnership will truly enhance the online shopping experience for Thai shoppers.”

Additionally, Reckitt Benckiser has teamed up with the leading e-commerce provider, N-SQUARED eCommerce Co. Ltd., led by Nuttapon Boonpinon, Managing Director, to ensure campaign success and deliver the greatest online shopping experience to customers.

The Super Brand Day special campaign will be held under the concept of “Healthier Lives, Happier Homes” with discounts up to 70% as a special gift to online shoppers.

The collaboration strengthens Shopee’s position as the leader of eCommerce marketplaces in Southeast Asia and Taiwan. Shopee’s user-friendly platform, which has amassed more than 23 million app downloads in Thailand, is trusted by consumers as a source of quality products with competitive prices. Numerous worldwide brands have listed their products on Shopee. Reckitt Benckiser’s Super Brand Day, which will be held this 3-9 October, is certainly a remarkable campaign that online shoppers must not miss.

About N-Squared eCommerce

N-Squared eCommerce ( provides turn-key eCommerce solution to Global FMCGs and brands including merchandising, marketing, customer service, fulfillment, channel management, and data analytics. N-Squared is the leading eDistributor in South East Asia.

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