John Hayes of BALYO Addresses Customer Objections in Forbes

July 08 09:22 2021
John Hayes of BALYO Addresses Customer Objections in Forbes

John Hayes, Director of Sales at BALYO, a technological leader in the design and development of innovative robotic solutions for material handling trucks, recently featured in Forbes Expert Panel article, “15 Ways To Handle Customer Objections.” Read the full article here.

Selling a product or service is not always a smooth process. Even when the offering is the ideal solution for a customer’s problem, there is no guarantee that the sales representative will be able to land the deal. The ability to address and assuage customer objections, directly and proactively if possible, is a key component that will set businesses apart from others in the market.

According to Hayes, “First, understand the process by which they buy. Once you understand that process, you can get a better feel for the intent of the objection. Respond to the real issue, not your perception. Ask the questions that you want or need the answers to in order to move the sale forward. Remember, bad news early is good.”

Hayes is a proud member of the Forbes Business Development Council, An invitation-only organization for senior-level sales and business development executives. Members are respected leaders and executives who are selected for the council based on the depth and diversity of experience in the business development space.

About BALYO:

Pascal Rialland, CEO of BALYO and leader in the design and development of innovative robotic solutions for material handling trucks, shared that BALYO considerably strengthened commercial development prospects. The company is counting on an enhanced technological platform which reduces sales cycles and benefiting from the ramp-up of direct sales to complement existing indirect sales channels. The direct sales channel is now fully operational in the USA.

BALYO transforms standard forklift trucks into standalone intelligent robots thanks to its breakthrough proprietary Driven by Balyo™ technology. The geoguidance navigation system developed by BALYO allows vehicles equipped with the system to locate their position in real-time and navigate autonomously inside buildings/warehouses. Within the automated handling vehicle market, BALYO’s 2021 outlook includes the acceleration of profitable growth after the successful implementation of a more efficient and autonomous commercial strategy. BALYO will pursue efforts to accelerate sales in 2021, including the addition of John Hayes, a well-respected and experienced industry thought-leader, as Director of US Sales to grow North American business development. The anchoring of new operational drivers, commercial partnerships forged with integrators, and commercial autonomy through technological developments will uniquely position BALYO in 2021 and beyond.

Connect with Hayes on LinkedIn or schedule to speak with him here.

Media Contact
Company Name: Balyo, Inc.
Contact Person: John Hayes, Director of Sales
Email: Send Email
Phone: (704) 905-1571
Address:78 B-Olympia Avenue
City: Woburn
State: MA
Country: United States